All our breads are made from traditional scratch method of baking, which means they are baked fresh daily in every location across Australia and New Zealand. That is our fresh quality commitment to you. Think of us and think baked fresh every day .
Who we are
Brumby's Bakeries Limited is a specialty bread retailer and one of Australia's largest and most successful franchise groups. Brumby's is proud to have been among the first Australian companies to successfully embark on a franchising program not only when franchising was in its early stages but when the specialty or hot bread shop market was also just beginning.
Like most successful businesses, Brumby's had a modest beginning. The first store, known then as "Old Style Bread Centre", was opened in the Victorian suburb of Ashburton in 1975. Over the next decade the "Old Style Bread Centre" was introduced and expanded in Queensland. During the '80s, it was believed that the brand would be stronger with a "truly Australian" identity" - so the Brumby's brand was born. By the early '90s, Brumby's had become a true franchise success story.
It was in the early '90s that a franchise consortium was put together to buy Brumby's. Since then the shareholders have seen the franchise chain grow from 51 stores to over 300 throughout Australia and New Zealand.
Our Strategy
"Simple, wholesome real baked bread made from scratch
and baked fresh everyday for your enjoyment.
"We will continue to deliver the freshest,
highest quality products."
The overall strategy direction is complemented by many other key business building components including late baking, the introduction of the retarder prover, strategic local marketing, research and development.
Brumby's is committed to the strategy and we will continue to strive for excellence.
- Category:
- Food/grocery